SEO and content, content and SEO
Gone are the days when web development tools could be used to achieve SEO results on a website. Once we have technically fixed the page, ripped out our keyword strategy, content production can begin. This is the key to long-term success. Dig the basics! When starting a website, the first step is to create the cornerstones of the content, which describes the products or services in detail for which the website was created, and of course, the organization and company behind it. Also in these cornerstone contents, the terms defined during the keyword strategy are to emphasize, and our goal is for subsequent posts on the page to point to these “landing pages” for specific keywords. And that’s the basis of ranking to Google’s first place. The most important aspect of SEO is perseverance However, we do not end content production with well-written landing pages. Successful search engine optimization requires continuous publication, i.e. content delivery. This, especially in the early days, means making several materials per week. Obviously, not all organizations have the capability or resources to write text, so in many places you need to use a copywriter. But this is not necessarily a solution in itself, because the copywriter needs to be given the aspects that are necessary for effective SEO results. The service we offer can be supplemented with a copywriting assignment, but we also undertake to create a content list for long-term content services, in which we define the content of each article, together with the keywords to be used in it. In addition, we provide training for copywriters on the application of the necessary content technology principles within the framework of our SEO consulting service, so that copywriters will be able to produce 100% SEO compatible content using the methods used by search engine optimization specialists. Size and quantity In addition to continuous content supply, it is important that the volume of materials to be published is also appropriate. Google search recommends to write at least 300 words long articles. This is the most important aspect of SEO, but it is worth considering that the time spent on the page, ie the length of content consumption, is also decisive for search engine optimization. In case of written materials, it is therefore worth publishing more voluminous content on the website. Content technique and SEO As already mentioned, there are quite a few technical aspects when writing articles that a copywriter or editor needs to pay attention to. In addition to the scope, the content to be published must have an easy readabilty. The article should be divided, each part should be separated by headers and should contain a certain proportion of the keyword. The same goes for the full copy, but it gets wrong if the post is too crowded with keywords. Using multi-complex sentences doesn't pay off either. The best solution is naturalness, in fact this is rewarded by the Google search engine as well. In all cases, the copy must include inbound (own content) and outbound (external references) links. Offer your content to Google and your users Unfortunately, for SEO reasons, it is not enough to just write a post. Most CMS solutions, i.e. the web editing interface behind the website, have tools through which we can directly edit what appears on the Google results list ranking page. These “metadata” are also important, they should be written concisely and focused on the keyword, respecting the size limits. Use images! Again, we need to add images to the written content with the sign of naturalness. This basically involves two challenges. On the one hand, the work of image editing is not so trivial, moreover, the acquisition of royalty free images also requires some experience, as it is not worth risking copyright disputes. The size of the uploaded images greatly affects the speed of the page, so it is not recommended to work with high-resolution illustrations. Use image compressors in all cases, they are available online for free. Another challenge with images is that the so-called ALT attributes must be chosen well as in the CMS, a description can and should be attached to each image. This is not the same as the address that may appear on the website. The ALT attribute is an SEO tool that helps the search engine algorithm work, identifying the image content for the search engine.